Summary

• Focused on data analysis, analytics systems building and strategy

• Hybrid flexi-time in Austin, Texas

• Contract role 1099 (full time or part time)

• Must have work authorisation in the United States with no restrictions

• Must have perfect English speaking and writing skills

• Must have basic understanding of software development

• Must be able to start work by January 2025

• Accommodation/housing in Austin Texas (https://zeta.house) as a benefit

• Must complete Application Instructions below and attach the screenshot with uploaded resume - otherwise application will not be accepted!

About Matrix AI

Matrix AI is an Australian and US technology company working towards an AI-based orchestration of cyberphysical systems. We are developing an ecosystem of technologies, with a spotlight on Polykey (https://polykey.com), our open-source decentralized secrets management system (https://github.com/MatrixAI/Polykey). Polykey is instrumental for secure, zero-trust authority delegation across cyber-physical infrastructures, playing a crucial role in the next decade's computing landscape.

Our team of 7 is based in Sydney Australia, and this marketing role will be first in the United States.

About Polykey

See this demo video we recently created:

Polykey is a decentralized peer-to-peer secrets management system that offers a unique approach to the secure delegation of authority. It is designed to enable users and organizations to manage cybersecurity risks by facilitating zero trust workflows. The platform serves as a secure and private method to store, manage, and share secrets—such as keys, tokens, certificates, and passwords—across individuals, teams, and machine infrastructures.

The core principles of Polykey include the Zero Trust Delegation of Authority, which is crucial for organizations scaling their digital and physical operations. This framework views secrets as tokenized authorities rather than mere data strings, embedding sophisticated delegation abstractions and logic within the system. Polykey allows for the integration into CI environments or other workflows, which is essential for zero-trust sharing of secrets and tracking authority.

Polykey also emphasizes the importance of a 'Cloudless' decentralized approach, ensuring that secrets are not stored with any third party. Instead, they are kept in encrypted virtual filesystems known as Vaults, which are version-controlled with a real Git database. This design supports privacy and data sovereignty, as well as the ease of backup and synchronization across devices.

Another significant aspect of Polykey is the Discovery via Web of Social Trust, which involves claiming digital identities and discovering trusted nodes through well-known digital profiles, such as GitHub. This fosters a secure network of trusted identities for sharing and managing secrets.

Role Overview:

Matrix AI is seeking a Marketing Systems Analyst to design, implement, and optimize our marketing infrastructure and analytics processes. This role will focus on building scalable systems for content distribution, attention tracking, and customer discovery. If you’re analytically minded with a passion for understanding market dynamics, this role is an exciting opportunity to shape the future of our marketing efforts.

Based in Austin, Texas, this position is a hybrid contract role in Austin Texas. Because the development team is in Australia, this role does involve flexible work time in order to make meetings.

If you started out in software, but preferred to growth-hack instead and write content, then this could be the perfect role for you. If you started out as a marketer, and started to get involved into technology, then this could also be the perfect role.

Key Responsibilities:

1. Marketing System Development:

   • Identify and implement push and pull marketing strategies to capture and direct audience attention.

   • Develop analytics systems to measure the effectiveness of various marketing channels (e.g., CPM tracking, engagement metrics).

   • Build rapid prototypes of marketing tools using low-code platforms and scripting.

2. Discovery as an Empirical Process:

   • Conduct data-driven analysis to uncover pricing, customer preferences, and competitor positioning.

   • Build systems to empirically test and refine marketing assumptions.

   • Leverage analytics to provide actionable insights that guide strategic decisions.

3. Data-Driven Insights:

   • Use tools like Grafana, Google Sheets, and custom scripts to visualize and communicate insights.

   • Monitor and report on market trends, zeitgeists, and industry conversations.

4. Collaborative Integration:

   • Work closely with the content team to funnel insights into actionable content strategies.

   • Provide structured feedback loops to improve marketing campaigns and content focus.

5. Attention Engineering:

   • Design mechanisms to optimize the flow of attention, aligning marketing efforts with organizational goals.

   • Experiment with innovative approaches to engaging potential users and stakeholders.

Requirements:

• Strong analytical skills with experience in data visualization and reporting.

• Familiarity with digital marketing tools, low-code development, and basic scripting.

• Knowledge of attention economy concepts, market segmentation, and customer discovery.

• Ability to synthesize qualitative and quantitative data into actionable strategies.

• Must have legal authorization to work in the USA and preferentially located in or around Austin, Texas, with remote work as an option.

Preferred Qualifications:

• Background in marketing, data science, or related fields.

• Experience with tools like Grafana, Tableau, or Google Data Studio.

• Interest in cybersecurity, software, or related technical domains.

Expected Deliverables and Timeline:

• Phase 1: System Design and Prototyping (Week 1-4)

  • Design a framework for push and pull marketing strategies.

  • Develop basic marketing analytics infrastructure (e.g., Google Analytics, Grafana dashboards).

  • Create a roadmap for empirical marketing discovery processes.

• Phase 2: Empirical Discovery and Analysis (Week 5-8)

  • Conduct analysis on target audience preferences and behavior.

  • Run initial tests for marketing channel effectiveness (e.g., CPM tracking).

  • Deliver competitor and customer discovery reports.

• Phase 3: Optimization and Reporting (Week 9-12)

  • Refine marketing analytics systems based on trial data.

  • Develop scalable tracking for ongoing campaigns.

  • Prepare final report summarizing findings and recommendations.

Trial Period Goals:

1. Set up basic marketing analytics infrastructure to measure push/pull campaign effectiveness.

2. Deliver an initial report on customer, competitor, and problem discovery.

3. Propose and implement a scalable system for tracking key marketing metrics.

Application Instructions:

To apply to this role go to https://github.com/MatrixAI/Polykey-CLI/releases and download the CLI or Docker version of Polykey, run it in your terminal, and take a screenshot of the program's output and submit it below with your resume.

Do not download the Polykey-Desktop application. While we appreciate trying it out, it is not ready.

The procedure is a only a single interview over Discord (make sure to create a Discord account) and a written sample of a Product Brief/Blog Post/Case Study/Content Strategy Proposal/Competitive Analysis for Polykey.